The Salt Line is a charming and much loved oyster-focused seafood restaurant merging the historic fishing cultures of New England and the Mid-Atlantic.

The Salt Line’s flexible and ever-evolving visual identity ranges from nostalgic and nautical, to cheeky and family-friendly. Details like dip-died menu boards, paper marbling, and canvas menu covers accentuate the nautical theme while illustrations of sea monsters lurk in unexpected places. With now three restaurants across DC, VA, and MD, we’ve expanded the visual identity to incorporate the local history of each location into the details of the brand collateral.