La Famosa is an all-day eatery located in The Yards, DC. Inspired by Chef Joancarlo’s heritage, La Famosa’s brand identity puts Puerto Rican pride front and center.

We embraced familiar images of Caribbean themes and the Puerto Rican flag but presented them in unexpected ways. The color palette, halftone images of pineapples and beaches, and illustrations inspired by fruit stickers, come together to create a brand that is both nostalgic and a little offbeat.